Gustav Puth
October 13, 2016
Organisational attributes are much harder to copy than product attributes. The brand-as-organisation flows directly from a unique group of people and their values and attitudes. This […]
August 4, 2016
In my work with large organizations in many different industries, I have often come across situations where fairly solid strategies still failed, despite the sincere intentions […]
July 12, 2016
Symbolism, quite simply, is the practice of representing things by means of symbols, or of investing things with a symbolic meaning or character. According to […]
June 8, 2016
In our previous posting I stated that at BRAND et al we unashamedly position ourselves as an intellectual rendezvous and we maintain that both strategy and […]