Gustav Puth

October 13, 2016
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BRAND AS ORGANISATION

Organisational attributes are much harder to copy than product attributes. The brand-as-organisation flows directly from a unique group of people and their values and attitudes. This […]
August 4, 2016
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STRATEGY et al LEADERSHIP DEVELOPMENT TRAINING

In my work with large organizations in many different industries, I have often come across situations where fairly solid strategies still failed, despite the sincere intentions […]
June 8, 2016
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Strategy as a starting point

In our previous posting I stated that at BRAND et al we unashamedly position ourselves as an intellectual rendezvous and we maintain that both strategy and […]